NSA? Does the public really know what I do?

NSA? Does the public really know what I do?

Have you ever thought about the public's perception of what you do?

NSA

NSA's Juice Plus+® really is "the next best thing to eating fresh, raw fruits and vegetables". The mounting evidence of the importance of whole food based nutrition, in general, and the effectiveness of Juice Plus+® in particular, is leading to increasingly wide acceptance of Juice Plus+® among doctors and other health professionals. Health professionals of all kinds are recommending Juice Plus+® in record numbers today.

Do you honestly think that potential customers already have a mindset like this about NSA?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the air filtration systems, educational materials, nutritional supplements & water treatment systems you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any PPC campaign, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Search engine marketing strategies:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
NSA | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords