Would Your Sales Increase If Network marketing Customers Wore Loudly Colored Orange Jerseys?

Would Your Sales Increase If Network marketing Customers Wore Loudly Colored Orange Jerseys?

Over the past, I've occasionally had the honor to consulting directly or indirectly with Network Marketing professionals. Despite my many published articles, tips and eBooks on the subject, I still sometimes get people that say, "promoting your stuff through pay per click might be marvelous, but I'm not convinced it's for my company's products or services."

I'm certain that one of the reasons I hear this is because the "approach" of promoting your stuff through pay per click is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

Step into a fantasy world for a moment and imagine how interesting it might be if you could situate yourself at the front door of a Target store or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Orange T-shirts proclaiming what they were after. Imagine if these shoppers knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with your customers the very instant they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have a thousand college students at the door of every shopping center in the country. What's more, you'd have to pay them only if they found prospects and began promoting to them your company's products or services.

Now, even if other big companies have made big billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single prospective customer.

Running a pay per click ad is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

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Network marketing | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings |
Other recommended blogs:
AmeriPlan USA | AMS Health Sciences | Amway

Are Mompreneurs Discovering Network marketing?

Are Mompreneurs Discovering Network marketing?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these hard working women share certain secrets for success when doing business online. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

Do you think Network marketing is a wonderful place for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, work-from-home mothers are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your company's products or services will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

How to Reach Out to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to at home mompreneurs:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

For additional internet strategies visit:
Internet Marketing Tips for Network marketing

Check back next week for the next in this series of pay per click marketing tips...


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Network marketing | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
Other recommended blogs:
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How can your company's products or services be successfully marketed using Sponsored Ads or AdWords

How can your company's products or services be successfully marketed using Sponsored Ads or AdWords

Your product or service may or may not be familiar with the public, but your method of marketing (Network marketing) may. This can be a good or bad depending on the predisposition of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you have, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

As A Network Marketing professional you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your company's products or services be sold using Sponsored Ads or AdWords or not? That's question #1, right? But equally important, can you put together a search engine campaign that produces more real customers than lost money?

Encouraging news, the answer is: "definitely yes."

Tricks of the trade for the successful PPC campaign...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Until next week, happy pay per click campaigning...


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Network marketing | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords |

Yahoo and Google Ad Tutorials (in Flash) for Network marketing.

Yahoo and Google Ad Tutorials (in Flash) for Network marketing.

When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo and Google. It's a good idea to start your pay per click ads with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:

Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Flash presentation explains Yahoo sponsored search.

Bids, ranks, and costs with Google AdWords
http://services.google.com/tutorial/bpr/bpr.html
Tips to improve your AdWord ranking while managing your campaign funds.

Local Targeting with Google AdWords
http://services.google.com/tutorial/adw_loc_target/adw_loc_target.html
Reach new prospects in specific regional or local areas.

Yahoo and Google Handle Bidding a Bit Different, Let's Look...

Yahoo Sponsored Ads

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google AdWords

• Believe it or not, Google never reveals what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

IMPORTANT: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

How it works

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Search engine marketing tips:

Pay-per-click advertising tips for the Network Marketing professional continue below:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Check back next week for the next in this series of PPC tips...


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Network marketing | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Network marketing? OK, I'm stumped...

Network marketing? OK, I'm stumped...

Have you ever thought about the public's perception of what you do?

Network marketing

Your product or service may or may not be familiar with the public, but your method of marketing (Network marketing) may. This can be a good or bad depending on the predisposition of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you have, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

Do you assume visitors arriving at your site have already learned this about Network marketing?

That's an important factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the company's products or services you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any contextual ad program, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More Pay Per Click Marketing Tips Below:

So as promised, below you'll find this weeks installment of search engine tips...

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Network marketing | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

Google "FadSense" - This is hilarious. Step-aside AdSense!

Google "FadSense" - This is hilarious. Step-aside AdSense!

Yes, this is hilarious. Step-aside AdSense, step-aside Overture and Yahoo, and Mr. Gates... you might as well get your "Google Trotters" on, because Google is way ahead of the pack on this one.

Is this the future? Google FadSense™

As A Network Marketing professional, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Network marketing" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

When we boil it all down, here's what we must learn:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Network marketing...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check there for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Network marketing | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

What a day (historically speaking): Google, The Little Search Engine That 'Could,' Couldn't Make It Any More...

What a day (historically speaking): Google, The Little Search Engine That 'Could,' Couldn't Make It Any More...

What started as a collaboration between Larry and Sergey and initially lead to a search engine called BackRub (named for its unique ability to analyze the "back links" pointing to a given website) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

"The perfect search engine, would understand exactly what you mean and give back exactly what you want," says Google co-founder Larry Page, "Never settle for the best."

Today in History...

One of the strange things about Woolworth's announcement that it was closing its doors after 118 years, was that many of the calls to Woolworth's corporate headquarters afterward urging the company to keep the stores open were from people worried about what would become of all the fish sold in the Woolworth's store pet departments. Does anyone know what really happened to those fish on this day in 1997?

Could this happen to Google? Well, yes. Bill Gates is on a mission to build a Google killer. What got him so riled? Google, the darling of search is moving into software and that's Microsoft's turf. Fortune story here. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Network Marketing professional

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

When it comes to delivering a cost-effective way to bag customers, Web search ads appear to trump other methods. According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Data for television was not included. Where would you put your ad money?

"The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads. Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

More tips for your PPC campaign:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

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Network marketing | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising