Are Mompreneurs Discovering Network marketing?

Are Mompreneurs Discovering Network marketing?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these hard working women share certain secrets for success when doing business online. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

Do you think Network marketing is a wonderful place for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, work-from-home mothers are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your company's products or services will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

How to Reach Out to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to at home mompreneurs:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

For additional internet strategies visit:
Internet Marketing Tips for Network marketing

Check back next week for the next in this series of pay per click marketing tips...


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Network marketing | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
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