Internet marketing tips for Network marketing

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Wednesday, August 17, 2005

How can your company's products or services be successfully marketed using Sponsored Ads or AdWords


Your product or service may or may not be familiar with the public, but your method of marketing (Network marketing) may. This can be a good or bad depending on the predisposition of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you have, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

As A Network Marketing professional you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your company's products or services be sold using Sponsored Ads or AdWords or not? That's question #1, right? But equally important, can you put together a search engine campaign that produces more real customers than lost money?

Encouraging news, the answer is: "definitely yes."

Tricks of the trade for the successful PPC campaign...

  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:38 PM  

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