Network marketing? OK, I'm stumped...

Network marketing? OK, I'm stumped...

Have you ever thought about the public's perception of what you do?

Network marketing

Your product or service may or may not be familiar with the public, but your method of marketing (Network marketing) may. This can be a good or bad depending on the predisposition of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you have, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

Do you assume visitors arriving at your site have already learned this about Network marketing?

That's an important factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the company's products or services you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any contextual ad program, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More Pay Per Click Marketing Tips Below:

So as promised, below you'll find this weeks installment of search engine tips...

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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