Would Your Sales Increase If Network marketing Customers Wore Loudly Colored Orange Jerseys?

Would Your Sales Increase If Network marketing Customers Wore Loudly Colored Orange Jerseys?

Over the past, I've occasionally had the honor to consulting directly or indirectly with Network Marketing professionals. Despite my many published articles, tips and eBooks on the subject, I still sometimes get people that say, "promoting your stuff through pay per click might be marvelous, but I'm not convinced it's for my company's products or services."

I'm certain that one of the reasons I hear this is because the "approach" of promoting your stuff through pay per click is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

Step into a fantasy world for a moment and imagine how interesting it might be if you could situate yourself at the front door of a Target store or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Orange T-shirts proclaiming what they were after. Imagine if these shoppers knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with your customers the very instant they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have a thousand college students at the door of every shopping center in the country. What's more, you'd have to pay them only if they found prospects and began promoting to them your company's products or services.

Now, even if other big companies have made big billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single prospective customer.

Running a pay per click ad is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

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Network marketing | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings |
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