It Happened Today... After 118 Years, Google Inc. Closed Its Doors.
What started as a play on the word googol, becomming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.
If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.
Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?
As Google co-founder Larry Page puts it, "Never settle for the best, the perfect search engine, would understand exactly what you mean and give back exactly what you want."
| It Happened Today... | In 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores. The Woolworth building (opened in 1919) in New York City was the world's tallest skyscraper until 1930.  |
Could this happen to Google? Well, yes. In the Fortune story, "Search and Destroy" It states that Bill Gates is leading a charge against Google. Forced to watch Google's stock soar the way Microsoft's used to, while Google's Brin and Page enjoy new roles as tech's rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Google's popularity gets under his skin. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.
| People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want. By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google Inc. (Nasdaq:GOOG - news), Yahoo Inc. (Nasdaq:YHOO - news) and Microsoft Corp.'s (Nasdaq:MSFT - news) MSN are cashing in. (Source: Reuters 2005) |
Good news for the New Vision distributor
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads
It doesn't take a rocket scientist to know where to spend your advertising dollars... $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Those are the average cost-per-customer numbers based on research by Piper Jaffray.
"It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it," said Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)
Are there dangers or flaws in search advertising?
- At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
- Certain campaigns fail because they are ill-conceived or unsuited to the medium.
- According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
More Pay Per Click Marketing Tips Below:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
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New Vision | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising
| posted by Dan Hollings @ 3:29 PM |
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