New Vision? Does the public really know what I do?

New Vision? Does the public really know what I do?

Have you ever thought about the public's perception of what you do?

New Vision

At New Vision they realize that there are many nutritional supplements out there. This makes it hard to decide which is best for you and your family. Below are five reasons why New Vision offers the best: Value: We ensure value to you in two ways. Our products contain the same forms and dosages of ingredients that have been shown effective and beneficial in human clinical studies and, when possible, we add beneficial ingredients that enhance the products value. Each product offers beneficial ingredients that exceed industry standards. Quality: Delivering quality products is our #1 goal. Our quality control team and quality assurance procedures allow only premium ingredients into our formulations. Strict GMP manufacturing standards are met before New Vision's name goes on any product. Uniqueness: Continual investments in research and development ensure unique, proprietary formulations. New Vision offers beneficial products that you can't find anywhere else. Ecofriendly: Our goal is to help make this world a better place for you and your family. New Vision is strictly opposed to and takes no part in animal testing on any of its ingredients, formulations or finished products. We are proud to be an approved company of the Coalition for Consumer Information on Cosmetics - a coalition of the largest animal protection organizations in the country recognizing companies who manufacture their products with compassion. Compliance with the Coalitions Corporate Standard of Compassion for Animals allows for us to use their "Bunny Logo" on all of our personal care products and marketing materials Guarantee: If a company is only as good as its guarantee, then New Vision is certainly one of the best. We are so confident in our products, we offer a 100% money back guarantee on all of our nutritional and personal care products.

Do you expect that visitors arriving at your site already know this about New Vision?

That's an often overlooked part in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional supplements, personal care, skincare, weight management & food-beverage you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any marketing strategy, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

PPC Tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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New Vision | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords