Would Your Sales Increase If All New Vision Customers Wore Brilliant Purple T-shirts?
In recent months, I recall from time to time having the enjoyment of consulting with New Vision distributors. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still occassionaly get folks that say, "promoting your stuff through pay per click might be good, but perhaps it's not for my nutritional supplements, personal care, skincare, weight management & food-beverage."
Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "approach" of promoting your stuff through pay per click is still not understood.
I'll attempt a little analogy to see if I can get everyone confortable with the concept...
Imagine if you could plant yourself at the front door of a Wal-Mart or CompUSA and immediately spot customers who were looking for your product? Lets say they wore loudly colored Purple shirts announcing what they were after. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list? With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with customers the very instant they want to hear from you.
It gets even more interesting if we take it a step further. What if you could have hundreds and hundreds of advertising agents at the door of every shopping mall in the country. What's more, you'd have to pay them only if they got customers and began promoting to them your nutritional supplements, personal care, skincare, weight management & food-beverage.
Now, even if your competition has posted giant billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively reaching out to every single prospective customer.
Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)
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Technorati:
New Vision | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | weight management | weightloss | nutritional supplements | nutrition | skincare
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| posted by Dan Hollings @ 5:13 PM 5 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's an often overlooked part in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional supplements, personal care, skincare, weight management & food-beverage you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet. 
