Depending on who's in those FadSense jeans, I might follow that kind of Google ad all night long!
Make sure you're sitting down before you click... Google FadSense™
As A Nexx representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Nexx" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
Before we continue with this week's tips, let's look at what we must concentrate on:
- How to find keywords related to your products and services.
- How to determine "tags" that help categorize your content.
- How to track your traffic, results, and advertising ROI (return on investment).
- How to create a destination or landing page that works.
- How to write effective ads.
- How to create eye catching headlines for your ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Nexx...
Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.- Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
- Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
- Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
- "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
Nexx | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:03 PM |
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