Can Telecommunications services be promoted and sold online by a PPC search engine campaign

Can Telecommunications services be promoted and sold online by a PPC search engine campaign

Nexx provides premier products and services to residential and small business markets. The flagship offering of local phone service coupled with various long distance plans is provided by two publicly traded companies, Z-Tel and Talk America. Marketed as an alternative to services provided by 'Baby Bell', these providers are recognized leaders in the areas of product innovation and customer service.

As A Nexx representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your telecommunications services be sold by a PPC search engine campaign or not? You've got to answer that first, right? But equally important, can you implement a pay per click campaign that produces more solid customers than lost money?

Promising news, the answer is: "probably yes."

Tips, Tips, Tips... They just keep on coming!

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


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Nexx | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | telecommunications