Imagine That Nexx Prospects Wore Vividly Colored Pink T-shirts?

Imagine That Nexx Prospects Wore Vividly Colored Pink T-shirts?

Over the past, I recall from time to time having the privilege of acting as a consultant directly or indirectly with Nexx representatives. No matter my recommendations, I still often get individuals that say, "search engine campaigns might be the best thing since sliced bread, but perhaps it's not for my telecommunications services."

I'm certain that one of the reasons I hear this is because the "approach" of search engine campaigns is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

What if you could plant yourself at the front door of a Sears or Blockbuster store and immediately spot customers who were looking for your product? Lets say they wore loudly colored Pink shirts stating what they were planning to purchase at the store. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with customers the moment they want to hear from you.

Let's take this concept a step further. What if you could have an unlimited number of advertising agents at the door of every department store in the country. What's more, you'd have to pay them only if they found prospects and began marketing to them your telecommunications services.

Now, even if your competition has posted giant advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are actively interacting with every single prospect that seems targeted for what you have.

Using search engine ads is like deploying a team of super sales "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Until next week, happy internet campaigning...


Technorati:
Nexx | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | telecommunications
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