What's "Nexx" with Mompreneurs?

What's "Nexx" with Mompreneurs?

Source: Direct Sales Association

According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Guess what that means? Yes, the men total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It seems natural that a new term has come on the scene: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these special women share certain secrets for internet success. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Perhaps you think Nexx is a perfect spot for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, "at home" business moms are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be admired and respected.

With any luck, your telecommunications services will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Can You Be Compelling to a Mompreneur?

Here's one way you can be relevant and compelling in reaching out to work-from-home mothers:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional marketing help visit:
Internet Marketing Tips for Nexx

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
Nexx | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | telecommunications
Other recommended blogs:
Kara Vita | Lexxus | Lia Sophia Jewelry