Could You Make More Sales If Nikken Customers Wore Bright Turquoise Tee Shirts?

Could You Make More Sales If Nikken Customers Wore Bright Turquoise Tee Shirts?

As a consultant to this industry, I have oftentimes had the pleasure of acting as a consultant directly with Nikken consultants. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still often get entrepreneurs that say, "internet search marketing might be wonderful, but not for my health-fitness-wellness, nutritional supplements & water treatment systems."

I'm certain that one of the reasons I hear this is because the "concept" of internet search marketing is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

What if you could stand at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Turquoise tee shirts revealing what they were shopping for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with your prospects the very instant they want to hear from you.

Let's take this concept a step further. What if you could have 1000's of college students at the door of every shopping center in the country. What's more, you'd have to pay them only if they generated interest in your things and began selling them your health-fitness-wellness, nutritional supplements & water treatment systems.

Now, even if other big companies have made huge ad banners, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively interacting with every single customer that passes by.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Check back next week for the next in this series of pay per click and online marketing tips...


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Nikken | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | water treatment | wellness | fitness | health | nutritional supplements | nutrition
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