Internet marketing tips for Nikken

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Wednesday, August 17, 2005

Ho can health-fitness-wellness, nutritional supplements & water treatment systems be promoted or marketed via pay per click


Nikken pioneered the concept of total wellness. This philosophy is centered on the five pillars of health - healthy mind, healthy body, healthy family, healthy society and healthy finances. Instead of curing disease, total wellness focuses on prevention. It emphasizes not only better physical health, but also peace of mind and financial security. Our physical, mental and overall well-being are based on proper attention to each of four interrelated areas:
  • Rest and relaxation
  • Nutrition
  • Environment
  • Fitness
The objective is to keep these four areas in balance. When all are in harmony, the result can be a dramatic improvement in the quality of life. Nikken brings each of these components into your home -The Nikken Wellness Home. Nikken offers a selection of wellness technology products and each is designed to address one or more of these specific areas. Together, the Nikken products provide an intelligent and practical approach to the challenges of modern living.

As A Nikken consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your health-fitness-wellness, nutritional supplements & water treatment systems be sold via pay per click or not? That's your first question, right? But equally important, can you orchestrate a strategy that produces more profits and results than cost?

Promising news, the answer is: "without a doubt, YES!"

Tricks of the trade for the successful PPC campaign...

  • On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
  • FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
  • There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Check back next week for the next in this series of pay per click marketing tips...


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| | | | | | | | water treatment | wellness | fitness | health | nutritional supplements | nutrition

posted by Dan Hollings @ 11:41 PM

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