Nikken? Is it perceived in the way I think?

Nikken? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Nikken

Nikken pioneered the concept of total wellness. This philosophy is centered on the five pillars of health - healthy mind, healthy body, healthy family, healthy society and healthy finances. Instead of curing disease, total wellness focuses on prevention. It emphasizes not only better physical health, but also peace of mind and financial security. Our physical, mental and overall well-being are based on proper attention to each of four interrelated areas: Rest and relaxation Nutrition Environment Fitness The objective is to keep these four areas in balance. When all are in harmony, the result can be a dramatic improvement in the quality of life. Nikken brings each of these components into your home -The Nikken Wellness Home. Nikken offers a selection of wellness technology products and each is designed to address one or more of these specific areas. Together, the Nikken products provide an intelligent and practical approach to the challenges of modern living.

Do you guess that people reading your ads already perceive this about Nikken?

That's the challenge in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the health-fitness-wellness, nutritional supplements & water treatment systems you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any traffic generation strategy, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

PPC Tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Nikken | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords