A Noevir consultant methodology for pay per click results.

A Noevir consultant methodology for pay per click results.

Has anyone mentioned to you that 192 days have passed since the beginning of this year (2005)?

In step as usual, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your thoughts about internet marketing are just not keeping the beat?

Do you market to women? It's important to note that the e-commerce gender gap appears to be widening, as more women opened their purse strings than men last quarter: the percentage of online purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions. (BizRate 2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get a marketing plan implemented that dropped dozens of targeted prospects and visitors to your web doorstep each and every week.

If you're asking "Help, help, how do I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a Yahoo, MSN search, Overture, or Google pay per click advertising campaign.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Q1 online sales for 2005 reached nearly $37 billion, representing an 18% year-over-year increase (Source: Forrester). Yet if you dig through your online sales records it's unlikely you've experienced similar growth.

But I'm A Noevir consultant, I'm certain it's more challenging considering my situation?

Maybe you are thinking that "some things" sell online but not your personal care. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Tips for your PPC campaign:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Looking for more suggestions? Check my posts from previous weeks for more ideas and strategies.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Noevir interesting or helpful.

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Noevir | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics