Would You Have An Advantage If Potential Noevir Customers Wore Brilliant Red Tee Shirts?

Would You Have An Advantage If Potential Noevir Customers Wore Brilliant Red Tee Shirts?

In recent months, I have repeatedly had the honor to consulting directly with Noevir consultants. No matter how many tips I blog, articles I write, or trainings I teach, I still often get entrepreneurs that say, "online pay-per-click marketing campauigns might be wonderful, but I'm not convinced it's for my personal care."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "approach" of online pay-per-click marketing campauigns is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could plant yourself at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Red tee shirts stating what they were hoping to find in the store. And what if they knew to go straight to you rather than wander the isles hoping to find their shopping list items?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with your potential prospects the moment they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have hundreds and hundreds of college students at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your personal care.

Now, even if your competition has posted montrous advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Until next week, happy internet campaigning...


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Noevir | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | personal care products
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