Would You Have An Advantage If Potential Noevir Customers Wore Brilliant Red Tee Shirts?

Would You Have An Advantage If Potential Noevir Customers Wore Brilliant Red Tee Shirts?

In recent months, I have repeatedly had the honor to consulting directly with Noevir consultants. No matter how many tips I blog, articles I write, or trainings I teach, I still often get entrepreneurs that say, "online pay-per-click marketing campauigns might be wonderful, but I'm not convinced it's for my personal care."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "approach" of online pay-per-click marketing campauigns is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could plant yourself at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Red tee shirts stating what they were hoping to find in the store. And what if they knew to go straight to you rather than wander the isles hoping to find their shopping list items?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with your potential prospects the moment they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have hundreds and hundreds of college students at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your personal care.

Now, even if your competition has posted montrous advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Until next week, happy internet campaigning...


Technorati:
Noevir | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | personal care products
Other recommended blogs:
MonaVie | Multi-level marketing | NSA

Noevir could open doors for Mompreneurs?

Noevir could open doors for Mompreneurs?

Source: DSA.org

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Guess what that means? Yes, the guys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has entered our vocabulary... Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of "at home" business moms. Their interviews revealed that these work at home women share certain secrets for internet success. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.

It's possible you think Noevir is a wonderful opportunity for moms? Maybe you're hoping to attract "at home" business moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial team working toward your goals?

Whatever the case, "at home" business moms are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your personal care will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Search engine marketing strategies:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to "at home" business moms:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional tips and help visit:
Internet Marketing Tips for Noevir

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Noevir | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | personal care products
Other recommended blogs:
Mary Kay | Melaleuca | MLM

Can personal care products be promoted via a PPC marketing campaign

Can personal care products be promoted via a PPC marketing campaign

At Noevir their vision is to enhance the beauty of women throughout the world. Their mission is to develop the purest, most effective personal-care products in the world.

As A Noevir consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your personal care be sold via a PPC marketing campaign or not? That's question #1, right? But equally important, can you orchestrate a plan that produces more profits and results than cost?

Good news, the answer is: "probably yes."

Tricks of the trade for the successful PPC campaign...

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Until next week, happy pay per click campaigning...


Technorati:
Noevir | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | personal care products

Yahoo Sponsored Search and Google AdWords for Noevir.

Yahoo Sponsored Search and Google AdWords for Noevir.

As you consider which PPC seach engine is for you, you might find our tips this week particularly relevant. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your attempts to generate traffic through search engines with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

We recommend you begin by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. View the sample tutorials below, you'll find others at Google and Yahoo:

Sponsored Search: Flash Introduction by Yahoo
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Yahoo sponsored search overview.

Getting Started with Google AdWords
http://services.google.com/marketing/links/awsignup_tutorial
How to create a Google AdWords account in minutes.

The AdWords Billing Statement Explained
http://services.google.com/tutorial/billing/billing.html
Don't be confused by your monthly Google invoice.

Next, We'll Review How Google and Yahoo Deal With Your Bids...

Yahoo Sponsored Ads

• Yahoo sets your keyword bid only 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

AdWords by Google

• Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

IMPORTANT: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google Pulls The "Trigger"

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

More tips for your PPC campaign:

Pay-per-click advertising tips for the Noevir consultant continue below:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Hopefully you're learning valuable tips. Study previous blog posts for many other marketing ideas. Perhaps you should add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Noevir | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Noevir? What do people really think about it?

Noevir? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Noevir

At Noevir their vision is to enhance the beauty of women throughout the world. Their mission is to develop the purest, most effective personal-care products in the world.

Do you guess that visitors arriving at your site already perceive this about Noevir?

That's an important point you must not overlook in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the personal care you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic generation strategy, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

Without any further delay, I'll continue with my tips this week.

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Noevir | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

Ready to Make a Fashion Statement? Maybe Google's FadSense has a leg up on other search engines?

Ready to Make a Fashion Statement? Maybe Google's FadSense has a leg up on other search engines?

Yes they have a leg up. An they have their foot in the door. And even though I didn't see any Google stretch pants, I still think they must FadSebse fashion "for the rest of us."

Don't miss this: Google FadSense™

As A Noevir consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Noevir" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:

• How to find keywords related to your products and services.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Noevir...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Noevir | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

www.flickr.com

This is a Flickr badge showing photos in a set called Woolworth. Make your own badge here.

What started as a play on the word googol, becomming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

"Never settle for the best" says Google co-founder Larry Page, "The perfect search engine, would understand exactly what you mean and give back exactly what you want."

On this date...

By 1997, only a little over 400 Woolworth stores remained in the U. S. (and a few hundred more overseas). It was announced that the stores would be closed and the remaining 9,200 employees terminated. That was on this day.

Could this happen to Google? Well, yes. And if Microsoft can do to Google what it did to Netscape, perhaps it won't take 117 years. If this facinates you read the Fortune Magazine story: GATES VS. GOOGLE Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Noevir consultant

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

It doesn't take a rocket scientist to know where to spend your advertising dollars... $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Those are the average cost-per-customer numbers based on research by Piper Jaffray.

"The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads. Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
• At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

PPC Tips:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back over my last three blog posts for the first, second and third set in this series of PPC search engine tips.


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Technorati:
Noevir | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising