I'm stumped! I want to sell personal care products online. Can this type products be sold successfully through PPC

I'm stumped! I want to sell personal care products online. Can this type products be sold successfully through PPC

Oriflame is a cosmetics company that sells high-quality natural skincare and cosmetics. Oriflame has 37 years' experience in combining the best natural ingredients with the latest scientific research. About 600 products are offered at any given time, with 150 new products being introduced each year. None of the Oriflame products have been tested on animals.

As An Oriflame sales consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your personal care products be sold through PPC or not? You've got to answer that first, right? But equally important, can you put together a search engine campaign that generates more solid customers than campaign costs?

Promising news, the answer is: "without a doubt, YES!"

Tricks of the trade for the successful PPC campaign...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


Check back next week for the next in this series of pay per click marketing tips...


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Oriflame | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | personal care