Oriflame and Mompreneurs? I nice fit or not?

Oriflame and Mompreneurs? I nice fit or not?

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these 'Mompreneur' women share certain secrets for success on the wild, wild web. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.

It's possible you think Oriflame is a perfect spot for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, mothers in business at home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

With any luck, your personal care products will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

Search engine marketing strategies:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Can You Be Compelling to a Mompreneur?

Here's one way you can be very appealing in reaching out to work-from-home mothers:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?



For additional tips visit:
Internet Marketing Tips for Oriflame

Check back next week for the next in this series of pay per click marketing tips...


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