Oriflame? Have you considered what consumers think of you?

Oriflame? Have you considered what consumers think of you?

Have you ever thought about the public's perception of what you do?

Oriflame

Oriflame is a cosmetics company that sells high-quality natural skincare and cosmetics. Oriflame has 37 years' experience in combining the best natural ingredients with the latest scientific research. About 600 products are offered at any given time, with 150 new products being introduced each year. None of the Oriflame products have been tested on animals.

Do you truly believe that people have already learned this about Oriflame?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the personal care products you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any marketing push, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


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Oriflame | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords