Pay per click. Is it a must, a might or a mess?

Pay per click. Is it a must, a might or a mess?

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates blog or web page visitors perfectly suited to your ad offer and visitors whose clicks don't cost you an arm and a leg.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is busines seppuku .

So how might you structure your PPC campaign to assure results without losing your shirt? What follows here and over the next few weeks are my tried and true techniques that can perhaps put your pay per click campaign on solid footing.

Pay per click tips for this week:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Remember that if you run any PPC search engine ad campaign over a few weeks and you get zip for sales or sign-up results, the challenge is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC generated traffic . The first thing I'd look at ( when faced with dismal results ) is your landing page. Your landing page needs to work like a high-performance race car. Dogs don't chase parked cars.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

Best of Luck with Oxyfresh !