Out-of-this-world Search Engine Tips Offer Deep Impact On Your Results

Out-of-this-world Search Engine Tips Offer Deep Impact On Your Results

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's a smash hit for the 4th of July!"

And you're thinking, "Am I at the right blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Oxyfresh. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating (perhaps like you and umteen others) and felt it was rather topical for this 4th of July holiday.

It just so happens that being "topical" and relating what you do with Oxyfresh to news and current events is also a wonderful marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll attract more targeted traffic.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Pay per click tips for this week:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the first round of search engine marketing tips. Check there for more ideas.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1848 - The Communist Manifesto was published by Karl Marx and Friedrich Engels.

Hubble captures Deep Impact's comet collision (Spaceflight Now)
The NASA/ESA Hubble Space Telescope captured the dramatic effects of the collision early July 4 between a 370-kilogram projectile released by the Deep Impact spacecraft and comet 9P/Tempel 1.

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.

Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving


Technorati:
Oxyfresh | marketing | search | comet | NASA