Can Oxyfresh bring smiles to Mompreneurs?
Source: DSA.org
According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has marched to the forefront: Mompreneurism.
In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these at-home business women share certain secrets for online results. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:
- The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
- Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
- Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
Whatever the case, moms running their own business from home are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be understood and admired.
Maybe your pet care, haircare, homecare, nutritional supplements, oral hygiene, personal care & skincare will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!
Tips, Tips, Tips... They just keep on coming!
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Becoming Relevant to Mompreneurs...
Here's one way you can be relevant and compelling in reaching out to work-from-home mothers: MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.
For additional internet strategies visit:
Internet Marketing Tips for Oxyfresh
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Technorati:
Oxyfresh | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | oral hygiene | pet care | haircare | nutritional supplements | nutrition | skincare
Other recommended blogs:
Nu Skin | Oriflame | Oxyfresh
| posted by Dan Hollings @ 10:50 PM |
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