If you sell cookware, house and kitchenwares, you're likely wondering how these might be sold online through a PPC marketing campaign

If you sell cookware, house and kitchenwares, you're likely wondering how these might be sold online through a PPC marketing campaign

As the premier direct seller of essential kitchen tools, The Pampered Chef has been helping families prepare quick, delicious meals since 1980. Pampered Chef believes that multipurpose tools are the cornerstone of an efficient kitchen. Their products are designed to be used in more than one way, so kitchens are no longer cluttered with rarely used utensils.

As A Pampered Chef consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your cookware, house and kitchenwares be sold through a PPC marketing campaign or not? That's your first question, right? But equally important, can you put together a search engine campaign that creates more measurable results than promotional expense?

Good news, the answer is: "most likely."

Tips, Tips, Tips... They just keep on coming!

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


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Pampered Chef | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | kitchenware | cookware