Mompreneurs Seem Quite Happy with the Pampered Chef?

Mompreneurs Seem Quite Happy with the Pampered Chef?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the guys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has marched to the forefront: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Lifetime Television; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these 'Mompreneur' women share certain secrets for success when doing business online. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think Pampered Chef is a wonderful opportunity for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, "at home" business moms are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.

Perhaps your cookware, house and kitchenwares will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Pay per click tips for this week:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

How to Appeal to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to work-from-home mothers:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional internet strategies visit:
Internet Marketing Tips for Pampered Chef

Until next week, happy pay per click campaigning...


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Pampered Chef | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | kitchenware | cookware
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Longaberger | Mannatech | Market America