Pampered Chef? What do people really think about it?

Pampered Chef? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Pampered Chef

As the premier direct seller of essential kitchen tools, The Pampered Chef has been helping families prepare quick, delicious meals since 1980. Pampered Chef believes that multipurpose tools are the cornerstone of an efficient kitchen. Their products are designed to be used in more than one way, so kitchens are no longer cluttered with rarely used utensils.

Do you truly believe that people reading your ads already have a mindset like this about Pampered Chef?

That's a 'guess-work' element in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the cookware, house and kitchenwares you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any pay per click ads, put on your visitors shoes and take a fast walk to your landing page.

Pay per click tips for this week:

So as promised, below you'll find this weeks installment of search engine tips...

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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Pampered Chef | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords