Internet marketing tips for PartyLite

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Tuesday, August 30, 2005

Why Froogle? Why Not? Are your candles and candle accessories displayed there?


As A PartyLite consultant, the first question you need to ask yourself is: "Where do customers shop?"

  • Consumers frequent places that are convenient
  • Consumers frequent places they trust
  • Consumers frequent places with fair prices
  • Consumers frequent places that are well advertised
  • Consumers frequent places they ve shopped at in the past.
Froogle So what does all this have to do with the comparison shopping engine called Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer.

As comparison shopping engines go, Froogle is hitting a home run for entrepreneurs. We all want our products in front of targeted customers and that's just what Froogle does. Foogle has hit a homerun for merchants and at the same time, they've hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's on the house!

Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.

Google's Foogle...


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Can candles and candle accessories be sold on the web? If so, can they be ranked in Froogle.


Next are some recommended tips toward getting your candles and candle accessories ranked in Froogle using their data feed system:
  1. Sign in to the Froogle Merchant Center
    Create or use your existing Google Account to enter the Froogle Merchant Center.
  2. Create an FTP account
    Set up your FTP account, which you'll later use to upload your 'product info' feeds to us.
  3. Specify your feed's settings
    Set your feed's filename and other parameters.
  4. Create and upload your feed
    Create a feed according to Froogle's instructions and upload it to them. Be sure to name your feed using the filename you chose in Step 3 (above).

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Technorati:
| | | candles
Other recommended blogs:
Pharmanex | Pola Cosmetics | Pre-Paid Legal

posted by Dan Hollings @ 7:04 PM  

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