Internet marketing tips for Petra Fashions

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Tuesday, August 23, 2005

Mompreneurs at Petra Fashions?


DSA Statistics (Female vs Male)
Source: DSA.org

According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Figure it another way and the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.

Pat Cobe Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work at home moms. Their interviews revealed that these special women share certain secrets for internet success. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

  • A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
  • Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
  • Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
Do you think Petra Fashions is a wonderful place for moms? Maybe you're hoping to attract work at home moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, work-from-home mothers are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

Maybe your lingerie & sleepwear will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More tips for your PPC campaign:


  • On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
  • FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
  • There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

How to Appeal to Mompreneurs

Here's one way you can be appealing and compelling in reaching out to work at home moms:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional campaign advice visit:
Internet Marketing Tips for Petra Fashions

Until next week, happy pay per click campaigning...


Technorati:
| | | | | | | | | lingerie | sleepwear
Other recommended blogs:
Pharmanex | Pola Cosmetics | Pre-Paid Legal

posted by Dan Hollings @ 10:50 PM  

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