Petra Fashions? Ever wonder what people really think about it?

Petra Fashions? Ever wonder what people really think about it?

Have you ever thought about the public's perception of what you do?

Petra Fashions

Today, Petra Fashions is one of the fastest growing party plan companies in the nation. Their exclusive garment line includes sleepwear, casual wear, clothing and accessories as well as the finest lingerie available. Petra Fashions offer fit-conscious fashions in a wide variety of styles and sizes to meet the needs of our beautifully unique and diverse clientele.

Do you truly believe that potential customers already perceive this about Petra Fashions?

That's a mystery-factor in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the lingerie & sleepwear you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any advertising effort, think like a customer and look at your landing page.

Search engine marketing strategies:

Without any further delay, I'll continue with my tips this week.

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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