Pharmanex? What do people really think about it?

Pharmanex? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Pharmanex

Pharmanex is a global leader in the nutritional industry, applying pharmaceutical and scientific measurement to create superior nutritional supplements worldwide. Pharmanex helps people build healthier, more productive lives by providing the safest and most effective supplements in the world. When it comes to quality nutritional supplements that work, Pharmanex is "The Measurable Difference."

Do you honestly think that visitors arriving at your site already perceive this about Pharmanex?

That's an important point you must not overlook in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the weight management & nutritional supplements you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any marketing strategy, think like a customer and look at your landing page.

More Pay Per Click Marketing Tips Below:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In earlier blog posts you'll find several installments of my PPC tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Pharmanex | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords