A Pola Cosmetics consultant guide for search engine results without breaking the bank.
Has anyone mentioned to you that 192 days have passed since the beginning of the year?
Yes, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing push is just not keeping the beat?
| Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005) |
With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.
If you're asking "How do I get them to my site?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat setting up a little search engine listing under keywords matching your niche audience and pay on a "per click" basis as they arrive at your site.
Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%). Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.
| 51 percent of small business owners report that the Internet has improved their profitability, 58 percent said the internet has helped their businesses grow or expand. (ACNielsen, 2004) |
But I'm A Pola Cosmetics consultant, it must be more challenging for me?
Maybe you are thinking that "some things" sell online but not your cosmetics & skincare. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.
In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Without any further delay, I'll continue with my tips this week.
Search engine campaign tips:
- Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
- Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
- Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
- "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Pola Cosmetics interesting or helpful.
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Technorati:
Pola Cosmetics | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics
| posted by Dan Hollings @ 3:51 PM |
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