The Pyrotechnics Of Search Engine Marketing Continue This July 4th...

The Pyrotechnics Of Search Engine Marketing Continue This July 4th...

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's an outstanding success for this 4th day of July!"

And you're thinking, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Pola Cosmetics. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the comet talk you ask? Well the truth is, I found this news story fascinating (as did millions of others around the world) and felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Pola Cosmetics to news and current events is also an astronomically successful (if done right) marketing strategy. Millions of people are on the internet today searching for information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

If you are as well prepared and "on the mark" as NASA was in their Deep Impact Mission, the magnitude of success you can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my previous blog entry we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Without further ado, I'll continue with these tips this week.

PPC Tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Last week I posted the first round of search engine marketing tips. Check there for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1817 - Construction began on the Erie Canal, to connect Lake Erie and the Hudson River.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.


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Pola Cosmetics | marketing | search | comet | NASA