Internet marketing tips for Pola Cosmetics

Are you Froogling? Are your cosmetics many peop...

Are you Froogling? Are your cosmetics & skincare products displayed there?

As A Pola Cosmetics consultant, the first question you need to ask yourself is: "Where do customers shop?"

Customers shop at a place that s familiar
Customers shop at a place that s convenient
Customers shop at a place they trust
Customers shop at a place that s well promoted
Customers shop at a place they ve shopped at before.

So what does knowing the habits of a happy shopper have to do with Froogle, the comparison shopping engine? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to hunt down good prices. They've struck the consumer's nail right on its head.

It seems to be a rare exception to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's easy and free.

After some few facts about Froogle, I'll cover the steps for uploading your products or services information.

Froogle, Google's Comparison Shopping Engine

Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Are cosmetics & skincare products applicable products to be found in Froogle.

What follows are some simple instructions toward getting your cosmetics & skincare products found in Froogle using their data feed system:

Go to the Froogle Merchant Center and sign-in
If you do not have an account, open one and enter the merchant area.
Set-up an FTP account
Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
Adjust your feed's settings
Your feed will have a filename and other parameters. You must set this up as well.
Upload your feed
After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.

Pola Cosmetics, it's a home for Mompreneurs? ...

Pola Cosmetics, it's a home for Mompreneurs?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the males total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It seems natural that a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these work at home women share certain secrets for success on the wild, wild web. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Cobe and Parlapiano:

Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Do you think Pola Cosmetics is a wonderful opportunity for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, it's an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

Perhaps your cosmetics & skincare will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Search engine marketing tips:

Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
Remember that people search by typing in more than one word:
The 7 most used word phrases in search engines according to OneStat.com:

2 word phrases 32.58%
3 word phrase 25.61%
1 word phrases 19.02%
4 word phrases 12.83%
5 word phrases 5.64%
6 word phrases 2.32%
7 word phrases 0.98%

Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Reaching Out to Mompreneurs

Here's one way you can be compelling and relevant in reaching out to work-from-home mothers:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?

For additional lead generation ideas visit:
Internet Marketing Tips for Pola Cosmetics

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Pola Cosmetics | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | cosmetics | skincare
Other recommended blogs:
Quixtar | Regal Ware | Reliv

Are cosmetics please check our archived posts ...

Are cosmetics & skincare products applicable products to be successfully marketed using a PPC marketing campaign

POLA, is the leader in cosmetic science proving their technological superiority with over 800 patents. Pola has more than 300 researchers engaged in fundamental research of the skin, such as:

study of the skin's function
study of the melanin
study of the metabolism of the horny layer
study of the influence of light
study of oil, hydrating agents, surfactants, powders and natural and synthetic substances

Pola's laboratories maintain a "Class 100,000 level" environment to prevent contamination by germs and dust during production process. This is exactly the same level of environment required in the manufacturing of medical and pharmaceutical products.

As A Pola Cosmetics consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your cosmetics & skincare be sold using a PPC marketing campaign or not? That's question #1, right? But equally important, can you put together a campaign that creates more results or profits than expense?

Encouraging news, the answer is: "YES!"

Pay per click tips for this week:

Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Pola Cosmetics | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | cosmetics | skincare

What's Better? Google or Yahoo Sponsored Ads fo...

What's Better? Google or Yahoo Sponsored Ads for Pola Cosmetics.

When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your search engine advertising with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

There's no better way to begin than by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:

Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Flash presentation explains Yahoo sponsored search.

Getting Started with Google AdWords
http://services.google.com/marketing/links/awsignup_tutorial
How to create a Google AdWords account in minutes.

Google AdWords Conversion Tracking
http://services.google.com/marketing/links/cvt_tutorial
Which PPC ads work and which need improvement.

Google Vs. Yahoo? Do the bidding policies make a difference?

Yahoo Ad Sponsoring Rules (bidding)

Yahoo sets your keyword bid only 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
Yahoo's maximum bid is $999.99
Yahoo's minimum bid is $0.10

Google AdWords

Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
Google does not allow you to know how much your competitors are bidding per click.
An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
Google's maximum bid is $100.00
Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

NEWS: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

How it works

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Tips, Tips, Tips... They just keep on coming!

Pay-per-click advertising tips for the Pola Cosmetics consultant continue below:

On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Pola Cosmetics? What lurks in those consumers' ...

Pola Cosmetics? What lurks in those consumers' heads?

Have you ever thought about the public's perception of what you do?

Pola Cosmetics

POLA, is the leader in cosmetic science proving their technological superiority with over 800 patents. Pola has more than 300 researchers engaged in fundamental research of the skin, such as:

study of the skin's function
study of the melanin
study of the metabolism of the horny layer
study of the influence of light
study of oil, hydrating agents, surfactants, powders and natural and synthetic substances

Do you truly believe that people already know this about Pola Cosmetics?

That's the challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the cosmetics & skincare you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any strategies for getting targeted visitors, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Pay per click tips for this week:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

FadSense! I'd like to see Bill Gates in those "...

FadSense! I'd like to see Bill Gates in those "Google Trotter" Tennis Shoes!

In fact, I'd like to see ME in those geo referencing FadSense sneakers!

Go to Google FadSense™

As A Pola Cosmetics consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Pola Cosmetics" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:

How to find keywords related to your products and services.
How to determine "tags" that help categorize your content.
How to track your traffic, results, and advertising ROI (return on investment).
How to create a destination or landing page that works.
How to write effective ads.
How to manage your advertising budget.
How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Pola Cosmetics...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.

When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
Explore variations: 'soy milk', 'soymilk', 'soy-milk'
Add plurals: 'protein bar' and 'protein bars'
Use abbreviations and acronyms
Use US and UK spellings
Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

"For Google, It Took 118 Years But, The Search I...

"For Google, It Took 118 Years But, The Search Is Over..." If Only Bill Gates Could Have Lived Long Enough To Read This Headline. Could it happen?

What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

As Google co-founder Larry Page puts it, "Never settle for the best, the perfect search engine, would understand exactly what you mean and give back exactly what you want."

Today in History...

One of retail's most successful pioneers, F.W. Woolworth, and his empire of department stores that defined the shopping experience for millions over the course of its 118-year existence. Woolworth, considered by his first boss to be the "worst salesman in the world," overcame repeated failure and financial hardship to open his first store in 1879 in Lancaster City, Pennsylvania. Through trial and error, the young Woolworth learned that selling large quantities of low-priced merchandise led to profit. It all ended on this day in 1997.

Could this happen to Google? Well, yes. If the thought of Bill Gates over throwing Google interests you, read this Fortune Magazine article: Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005)

Good news for the Pola Cosmetics consultant

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

Your cost per click might run you 25 cents or 50 cents or so, but if the research done by Piper Jaffray & Co. is correct, the only thing that counts is the cost-per-customer and those numbers are: $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. PPC search wins hands-down.

"It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it," said Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

More Pay Per Click Marketing Tips Below:

If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.