Are legal services viable ecommerce services? Can they be successfully promoted by PPC
Pre-Paid Legal offers Legal Service Plans providing access to justice for middle-income individuals and families. Their plans are designed with the cost-conscious consumer in mind. Have you ever...
- wanted legal advice on a credit matter?
- wanted legal assistance with the purchase of a home?
- needed legal services in writing or revising your Will?
As A Pre-Paid Legal independent associate you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.
Can your legal services be sold by PPC or not? You've got to answer that first, right? But equally important, can you implement a plan that produces more measurable results than cost?
Promising news, the answer is: "definitely yes."
PPC Tips:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?
Technorati:
Pre-Paid Legal | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | legal services | law services
| posted by Dan Hollings @ 11:42 PM |
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