Internet marketing tips for Pre-Paid Legal

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Wednesday, August 17, 2005

Are legal services viable ecommerce services? Can they be successfully promoted by PPC


Pre-Paid Legal offers Legal Service Plans providing access to justice for middle-income individuals and families. Their plans are designed with the cost-conscious consumer in mind. Have you ever...
  • wanted legal advice on a credit matter?
  • wanted legal assistance with the purchase of a home?
  • needed legal services in writing or revising your Will?
For less than a dollar a day, Pre-Paid Legal provides you access to services previously reserved for the wealthy? Pre-Paid Legal also markets the Identity Theft Shield™ to help participants stay ahead of the curve. One of the most talked-about and fastest growing white-collar crimes in history, identity theft is a problem people can't afford to ignore.

As A Pre-Paid Legal independent associate you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your legal services be sold by PPC or not? You've got to answer that first, right? But equally important, can you implement a plan that produces more measurable results than cost?

Promising news, the answer is: "definitely yes."

PPC Tips:

  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


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posted by Dan Hollings @ 11:42 PM  

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