Mompreneurs Rule at Pre-Paid Legal?

Mompreneurs Rule at Pre-Paid Legal?

Source: Direct Sales Association

According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It seems natural that a new term has morphed from entrepreneurism and it called Mompreneurism.

Books About Mompreneurism Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these at-home business women share certain secrets for their savvy web strategies. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Cobe and Parlapiano:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

Do you think Pre-Paid Legal is a great place for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, work-from-home mothers are an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your legal services will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to mothers managing kids and a business from home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

For additional marketing help visit:
Internet Marketing Tips for Pre-Paid Legal

Check back next week for the next in this series of pay per click marketing tips...


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Pre-Paid Legal | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | legal services | law services
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