Fadsense: Google Adsense for Fashion?

Fadsense: Google Adsense for Fashion?

Fadsense: Google goes blue jeans and sneakers? Valentino Garavani, Donatella Versace, Ralph Lauren and all the other big names in fashion may soon have a new competitor (or partner) on the runway.

Check it out now: Google FadSense™

As A Premier Designs Jewelry jewelers, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Premier Designs Jewelry" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:

• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Premier Designs Jewelry...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check there for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Premier Designs Jewelry | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords