A Premier Designs Jewelry jewelers tip sheet for search engine results without breaking the bank.

A Premier Designs Jewelry jewelers tip sheet for search engine results without breaking the bank.

Day by day, tick by tick, and click by click, time is passing and none of us are getting any younger. Has anyone mentioned to you that 192 days have passed since the beginning of 2005?

As if racing off for next year's cork popping celebration, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your customer acquisition approach is just not keeping the beat?

Do you sell jewelry? Retailers expect fast growth in jewelry and luxury goods for 2005, up 31%. (Source: Shop.org/Forrester 05/2005) VeriSign said that online jewelry purchases have increased by 79 percent.

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "Please! Tell me the secret?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

51 percent of small business owners report that the Internet has improved their profitability, 58 percent said the internet has helped their businesses grow or expand. (ACNielsen, 2004)

But I'm A Premier Designs Jewelry jewelers, I'm told it is more challenging for me?

Maybe you are thinking that "some things" sell online but not your jewelry. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

PPC Tips:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back over my last two blog posts for the first and second set in this series of PPC search engine tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Premier Designs Jewelry interesting or helpful.

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Premier Designs Jewelry | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics