Premier Designs Jewelry? Do customers really know what you're all about?

Premier Designs Jewelry? Do customers really know what you're all about?

Have you ever thought about the public's perception of what you do?

Premier Designs Jewelry

For over 19 years, Premier Designs Jewelry has taken pride in the fact that they are a Biblically based company which strives to put more emphasis on people than on sales. They offer a beautiful collection of High Fashion jewelry with more than 702 items encompassing styles from traditional to contemporary.

Do you know if people visiting your web page have already heard this about Premier Designs Jewelry?

That's perhaps the first challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the jewelry you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any strategies for getting targeted visitors, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Premier Designs Jewelry | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords