Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a smashing success for the 4th of July!"

And you're thinking, "Is this the correct blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Primerica. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating , just as I'm sure many others did and felt it was rather topical for this special blog post for this July 4th day of celebration.

It just so happens that being "topical" and relating what you do with Primerica to news and current events is also a very good marketing strategy. Millions of people are on the internet today searching for information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

The kind of hits a savvy marketeer can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

This week I'd like to continue with the pay-per-click search engine tips. For those who have been following (or subscribing by RSS feed) you are aware that last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Below are this weeks PPC tips (watch for more next week):

Pay per click tips for this week:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check last weeks blog post for the first round of search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1817 - Construction began on the Erie Canal, to connect Lake Erie and the Hudson River.

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


Technorati:
Primerica | marketing | search | comet | NASA