Help. I need to know if financial services & insurance can be promoted through a pay per click approach

Help. I need to know if financial services & insurance can be promoted through a pay per click approach

Whether your goal is saving for retirement or funding a child's education or both Primerica's Financial Needs Analysis (FNA) can help you create a program to put your goals and dreams within reach. Your personalized FNA will provide a complete review of your current financial situation and offer solutions in the following areas:

• Income Protection
• Debt Elimination
• Asset Management
• Education Savings

After a thorough review of the areas above, the Primerica "Building Your Financial Future" summary will pull it all together by outlining specific steps to get your "financial house" in order.

As A Primerica representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your financial services & insurance be sold through a pay per click approach or not? That's your first question, right? But equally important, can you put together a plan that produces more results or profits than lost money?

Encouraging news, the answer is: "YES!"

Search engine marketing tips:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Primerica | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | financial services | insurance