Mompreneurs at Primerica? Let's See...

Mompreneurs at Primerica? Let's See...

Source: Direct Sales Association

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has come on the scene: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these work at home women share certain secrets for success when doing business online. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think Primerica is a perfect spot for moms? Maybe you're hoping to attract moms running their own business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, work at home moms are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your financial services & insurance will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

How to Appeal to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to moms running their own business from home:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?



For additional lead generation ideas visit:
Internet Marketing Tips for Primerica

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Primerica | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | financial services | insurance
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