Primerica? OK, I'm stumped...

Primerica? OK, I'm stumped...

Have you ever thought about the public's perception of what you do?

Primerica

Whether your goal is saving for retirement or funding a child's education or both Primerica's Financial Needs Analysis (FNA) can help you create a program to put your goals and dreams within reach. Your personalized FNA will provide a complete review of your current financial situation and offer solutions in the following areas: Income Protection Debt Elimination Asset Management Education Savings After a thorough review of the areas above, the Primerica "Building Your Financial Future" summary will pull it all together by outlining specific steps to get your "financial house" in order.

Do you honestly think that visitors have already learned this about Primerica?

That's a 'guess-work' element in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the financial services & insurance you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic generation strategy, put on your visitors shoes and take a fast walk to your landing page.

PPC Tips list continued from previous weeks:

So as promised, below you'll find this weeks installment of search engine tips...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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