A Princess House lifestyle consultant tip sheet for quality traffic, click by click.

A Princess House lifestyle consultant tip sheet for quality traffic, click by click.

Day by day, tick by tick, and click by click, time is passing and none of us are getting any younger. Has anyone mentioned to you that 192 days have passed since the beginning of this year?

As if racing off for next year's cork popping celebration, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your strategies for getting targeted visitors are just not keeping the beat?

Marketing to women? It's important to note that the e-commerce gender gap appears to be widening, as more women opened their purse strings than men last quarter: the percentage of online purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions. (BizRate 2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.

If you're asking "How do I get them to my site?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat the pay per click road to traffic generation.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

91% of merchants ranked keyword search as "very" to "somewhat" valuable, the highest percentage of 39 features that respondents were asked to rank. Other highly ranked features include E-mail as a merchandising tool, 89%; Sales and specials, 89%; Seasonal promotions, 84%; Cross-sells/up-sells on the product page, 78%. (e-tailing group, 2004)

But I'm A Princess House lifestyle consultant, I'm certain it's a bit different under my circumstances?

Maybe you are thinking that "some things" sell online but not your cookware, crystal and china. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Pay per click tips for this week:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Looking for more suggestions? Check my posts from previous weeks for more ideas and strategies.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Princess House interesting or helpful.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Princess House | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics