Internet marketing tips for Princess House

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Tuesday, July 26, 2005

Run don't walk, you gotta get those "Google FadSense Sneakers!"


Fadsense: Google Trotters (FS Sneakers)
It's funny, but when I first saw those Google sneakers, I could only picture one person wearing them... Bill Gates! Not sure why that thought flashed in my head, but then again, I'm a Mac user too.

You gotta love it! Google FadSense

As A Princess House lifestyle consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Princess House" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to create a destination or landing page that works.
  • How to write effective ads.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Princess House...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.
  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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posted by Dan Hollings @ 6:04 PM  

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