Internet marketing tips for Princess House

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Wednesday, August 17, 2005

Are products like cookware, crystal and china successful if sold online by PPC


Princess House is a company that helps customers cook with confidence, entertain with ease and dine with distinction. The Princess House product line also includes handblown and lead crystal, tableware, cookware, bakeware, serveware and fine collectibles.

As A Princess House lifestyle consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors.

Can your cookware, crystal and china be sold by PPC or not? That's your first question, right? But equally important, can you put together a search engine campaign that creates more solid customers than campaign costs?

Promising news, the answer is: "probably yes."

Pay per click tips for this week:

  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:42 PM  

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