What If "Ready-to-buy" Princess House Customers Wore Bright Green Jerseys?

What If "Ready-to-buy" Princess House Customers Wore Bright Green Jerseys?

For years, I've often had the honor to acting as a consultant directly with Princess House lifestyle consultants. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get people that say, "promoting with a pay per click strategy might be the best thing since sliced bread, but perhaps it's not for my cookware, crystal and china."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of promoting with a pay per click strategy is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could secretively place yourself at the front door of a Target store or Best Buy and immediately spot customers who were looking for your product? Lets say they wore vividly colored Green shirts stating what they were there for and what they had plans on buying.. And what if they knew to go straight to you rather than wander the isles hoping to find their shopping list items?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with interested site visitors immediately, the second they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have hundreds and hundreds of little helpers at the door of every market center in the country. What's more, you'd have to pay them only if they located an intersted customer and began marketing to them your cookware, crystal and china.

Now, even if your competition has posted montrous advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are actively reaching out to every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Technorati:
Princess House | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cookware | crystal | chinaware
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