Comet Tempel 1 Gets First Hit This July 4th, Has Your Site Or Blog Got It's First Hit Yet?

Comet Tempel 1 Gets First Hit This July 4th, Has Your Site Or Blog Got It's First Hit Yet?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a way to kick off America's Independence Day!"

And you're wondering, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Quixtar. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the NASA talk you ask? Well the truth is, I found this news story fascinating from the outset. It got me thinking about the parallels between getting "hits" at a website or blog and this single astronomical "hit" that this one comet was getting.

The media, the attention, the science, and all things 'cosmic' just seemed to flare up in interest as the 4th of July impact got closer and closer. So with an adult beverage by my side (lemonade :-) I felt it was rather topical for this 4th of July holiday.

It just so happens that being "topical" and relating what you do with Quixtar to news and current events is also (should I say it?) an out-of-this-world marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

The increase level of visitors such a campaign can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Without further ado, I'll continue with these tips this week.

PPC Tips:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1832 - "America", written by Dr Samuel Francis Smith, was sung in public for the first time, at the Park Street Church in Boston.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's comet collision (Spaceflight Now)
The NASA/ESA Hubble Space Telescope captured the dramatic effects of the collision early July 4 between a 370-kilogram projectile released by the Deep Impact spacecraft and comet 9P/Tempel 1.

Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving


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